Retail Source can assist your organisation with our vast marketing solutions for your own brands. We develop and assist in the implementation of marketing strategies. This covers all facets of the marketing spectrum from positioning, seeking new business opportunities and the enrichment of existing markets and the development of crossover markets, which may also include private label.
There are several positions a product can take within a retailer's category strategy. We need to ensure that products are aligned with the buyer's objective for the category.
PRODUCT ROLE WITHIN THE CATEGORY™
- Basic and Thorough Marketing Strategies and Plans This covers creating marketing strategies. It includes the development, and implementation of long-term growth oriented strategies. It also consist of the development and implementation of immediate short-term results oriented marketing plans. And, it of course includes integrating the Internet in a manner consistent with the companies positioning and overall plans.
- New Business Opportunities of new product introductions and new market entrances. New business opportunities also include the enhancement of existing markets and development of crossover markets.
- Positioning of the organisation Positioning considers the image of the organisation and the organisation's products and services. Positioning also deals with key personnel within the organisation.
- Sales Programs and Promotions This includes the conception and development of sales programs. It can also include supervising and carrying out these goals oriented sales programs to be sure they perform properly.
- Trade Show participation This includes supervising the development of any exhibits as well as training exhibit personnel. It also includes creating any special trade show programs and promotions.
- Advertising Agency Interface This involves the unbiased selection of the right advertising agency for the right job. The interface includes active project coordination with the selected agency. It also includes developing and setting in motion complete and cost effective advertising programs.
- Sales Tools and Literature This includes overseeing the development of marketing communication items such as packaging design, posters and POS. We can also assist in designing and the implementing of your website.
- Market Research includes characterising your primary market for size, regional concentration, and future growth. Research identifies key competitor's financial positions. Also, market research can provide their marketing strategies and product plans.