Having worked for some of Australia's largest blue chip grocery suppliers in a marketing and sales capacity and also with Australia and New Zealand grocery retailers as Business Managers, National Account Managers and Senior Product Developers totally focused on Private Label. This gives Retail Source's management team a unique understanding from both a suppliers and retailers perceptive.

We provide a comprehensive Marketing and Category Management approach to Private Label. The added benefits for your company are:

• Retail Source marketing input involves a detailed annual marketing and communication plan for all your Private Label products. We aim to understand your products intricately and provide solutions to maximise your sales. We provide strategic technical advice and direction to brand strategy development and management.
• We align your company goals for each of your products with the objectives of the major retailer category reviews. We do this by assessing opportunities by category in conjunction with category analysis.
• We are responsible for the overall development and sales for your products. Taking out all the stress and confusion, allowing you to focus on your day-to day priorities.
• Liaison with the Quality, Label Design, Packaging and Marketing functions to achieve category sales and penetration goals.
• Provide technical evaluation and development of vendor quality systems, facilities and capabilities. This included site audits and system audits. We can also assist in other technical services including those related to regulatory affairs.
• Your company has an immediate cost effective resource it can deploy to meet any of the major retailers' requirements.
• We can act on your behalf and manage what at times can seem a confusing PUZZLE!