We provide a concise category management approach and are focused on the overall development and sales of your company's own branded and private label products. We strategically seek out new opportunities for development in other markets, to maintain the optimum long-term competitive advantage. All products go through our market valuation model to ensure we are maximising the benefits for our clients.
OUR MARKET VALUATION MODEL™
- Business Plan We align your company goals with the objectives of the major retailers incorporating category/product strategies, focusing on sales and profit results for maximum return on investment.
- Prepare Tenders We compile detailed tenders as requested by the major retailers. We also proactively present new opportunities for product development.
- Category Analysis Involves reviewing current product range, market share and so on to ensure opportunities are maximised.
- Presentations Include the compiling of detailed presentations specific for each account.
- Account Management We make initial contact with the retailers, where we arrange to conduct one on one meeting with category managers always focusing on building and maintaining relationships with retailers.
- Negotiate trading terms Involves negotiating trading terms within the guidelines stipulated by our client's.
- Administration Comprises the completion and submission of new line and trading term forms.
- Post analysis Is where we review category performance and present back to the business and retailers on the outcomes.